The EP title alludes to the fact that setting up an artistic career bears a lot of similiarities to founding a startup company in the business world. Being an artist and working as such entails so much more than just creating original art. Aside from being the creator and creative director of your art, you also have to act as an entrepreneur, a manager, a marketing professional, a professional networker and a PR agent, to just name a few. When you’re starting out, you typically don’t have massive financial resources, which is why you have to improvise, use your means creatively and think outside the box to make ends meet and build the skyscraper you have in mind. Also, finding the right people to work with you on your project is of key importance. Nothing beats a great team with a great spirit and a united vision. Once you have found that, just keep going and don’t listen to social conventions, compare yourself to pics on the screen or get entangled in systemic BS. All will be good. Eventually.
